Hello and welcome! I’m Ashley, the original MamaBear behind MamaBear Books, which I co-founded with my husband Jeff in 2022.

Our journey began right here in the vibrant city of Austin, Texas, with our two young children as our daily sources of inspiration. We are passionate about fostering imagination and igniting a love for reading in children, and that’s why we embarked on this exciting adventure together.
How MamaBear Books Began
Before diving into the world of children’s literature and publishing, I spent over a decade as a public-school teacher. In those years, I witnessed firsthand the magic that reading can weave into a child’s life. I understood early on that reading to my own children from infancy was not just a routine—it was a cornerstone of their development.
After countless bedtime stories and a dream that persisted for years, I finally took the leap to write my own children’s book. It was a journey filled with hope and determination, shared with Jeff, who supported me every step of the way. Together, we decided to not only publish our own books but to help others bring their stories to life as well. Thus, MamaBear Books was born!
Our Mission: Inspiring Young Minds
With my background in education, I knew our mission had to revolve around two core goals: cultivating a love for reading and expanding children’s imaginations. Kids thrive on fun, and we wanted our picture books to be a source of joy and laughter, much like their favorite games. We believe that reading should be an adventure, one that fuels curiosity and sparks the imagination.
Our motto is: “A child who can imagine is a child who can change the world.” Imagination is a powerful tool that builds confidence, fosters creativity, and inspires innovation. Our stories are crafted not only to entertain but to empower children to dream big and explore endless possibilities.
In addition to fun and imagination, we are committed to imparting important life lessons through our books. Themes of kindness, perseverance, teamwork, and friendship are woven into our stories, ensuring that children not only enjoy their reading time but also learn valuable skills that will help them grow into compassionate, resilient individuals.

Thank You for Joining Us!
We’re thrilled to have you here at MamaBear Books, and we hope you’ll join us in nurturing a love for reading and imagination in your little ones. Together, let’s embark on a journey where every page turned is a step towards a brighter, more imaginative future.
Thank you for spending a few moments with us. We’re excited to share our stories and inspire the next generation of readers and dreamers.
Warmly,
Ashley Wall
MamaBear Books
Children's Books Publisher